Our markets
We serve the organisations that make housing work
Across four countries, Zig operates in six distinct segments of the real estate and housing sector – each with its own regulatory context, operational complexity, and scale.
Zig builds exclusively for real estate and housing – and has done so for over 25 years. That focus means we understand the specific processes, pressures, and priorities of the organisations we serve. From large social landlords to commercial property managers and new-build developers, our markets share one common challenge: doing more with better data, in a sector that cannot afford to stand still.
Who we work with
Six segments. One shared commitment to housing.
Social housing associations
Our largest and most established client segment. Social landlords manage large affordable housing portfolios under strict regulatory requirements, balancing resident service with financial sustainability. Zig provides the integrated platform that runs their core operations – from tenant communication to asset management and strategic reporting.
150+ housing associations
Professional property administrators
Property administrators manage diverse portfolios on behalf of owners – across social housing, owner associations, private rentals, and commercial real estate. Zig’s administration platform handles this complexity under one system, with strong automation, self-service tools for residents and boards, and compliance built in.
450+ organisations, 1M+ units
Residential developers & investors
For developers and investors active in new-build sales and rental, speed of letting or selling is a direct financial variable. Zig provides specialist CRM platforms covering the full customer journey – from early interest registration to signed contract – connected to a national network of regional new-build platforms.
300+ clients, 2.8M home seekers
Large-scale residential property owners
Organisations managing portfolios from 3,500 units upwards face a specific operational challenge: vacant unit refurbishment. Zig’s renovation management platform digitises the entire workflow – from scope and cost calculation to contractor commissioning – reducing average vacancy periods by up to 70%.
Vacancy reduced by up to 70%
Housing allocation organisations
In markets where demand significantly outstrips supply, fair and transparent allocation is both a social and regulatory priority. Zig provides dedicated matching and allocation platforms for regional bodies and housing associations – covering standard social housing, student housing, and urgency categories.
National network of 370+ platforms
Commercial real estate
Beyond residential housing, Zig also supports organisations managing office space, retail units, parking facilities, and mixed-use portfolios – with the same emphasis on process efficiency, data quality, and compliance that defines our residential solutions.
Growing segment
Scale across segments
What connects all segments Zig serves is a shared set of underlying challenges: reliable data, compliant processes, and the ability to deliver quality service at scale. These aren’t generic software problems – they are specific to organisations that manage housing as a core responsibility.
